Maximum Evolution

Chanel S.

Chanel S.

I am the CEO and Founder of Maximum Evolution which has expanded into Maximum Beauty, MaxEvol, and Evolv-U.

I was born and raised in New York. I am a dynamic motivational speaker, writer, four-time best-selling author, and executive coach with a powerful story of overcoming adversity. I am a mother of young children. Everyday I work towards break generational cycles and building a legacy for them.


We all wish life was super easy, but it is one of the hardest mountains to climb. I have experienced situations that were out of my control and some were my choices due to lack of knowledge.  From being molested, in abusive relationship, a young mother, working three jobs at once, life could have easily broke me down. Even as I go through trials today, I chose to rise above because I refuse to allow my past and present to determine my future. My children’s lives depend on me making a conscious decision to evolve mentally, emotionally, physically, and spiritually on a daily basis. Of course, there are days the simple task of getting out of the bed is a difficult task but I chose to rise every day


Favorite Vacation Destination – Thailand and Costa Rica 

Favorite Celebrity- Rihanna and Nicki Minaj

Favorite Role Model- (Personally) My Mother, (Professionally) Lisa Nichols

Favorite Hobby- Brainstorming and Traveling

One accessory I can’t live without (besides her Taylor Danielle Lip gloss) is  my iPhone. 

Maximum Beauty

My favorite shade from the Taylor Danielle line is ALL OF THEM. 

I am modeling No Filter matte liquid lipstick.


My goals are for Maximum Evolution to be a multimillion-dollar corporation. For Maximum Evolution to provide employment and partnership opportunities.  For Maximum Beauty to sell hundreds of products per day and to be a successful platform with a multitude of business and product collaborations. For Evolv-U to have millions of subscribers and views on YouTube; to become a successful production and publishing company.  As an individual to publish several #1 best selling books and projects and become a world-renowned speaker; speaking to audiences worldwide. Last but not least have an amazing foundation giving back to the world.  Being booked and busy!! 

What If’s 

My idea of a dream vacation is to charter a SUPER Yacht and visit different Mediterranean countries. If I could have any superpower it would be Cosmic Manipulation so I could have combination of strengths and take over the world.  If she could go on a shopping spree anywhere it would be Chanel Luxury Brand and Fenty for sure!!!!! 

“Even when you are at your lowest, remember you are POWERFUL. You are STRONG. You are BEAUTIFUL. You are ENOUGH.” – Chanel Spencer